---
title: AANA | Website Redesign + SEO | Case Study
description: Learn how we helped AANA leverage HubSpot onboarding and HubSpot web design to power their multichannel marketing efforts and scale faster.
---

[![b2b-marketing-strategy-1](https://www.310creative.com/hs-fs/hubfs/b2b-marketing-strategy-1.png?width=250&height=49&name=b2b-marketing-strategy-1.png) ](https://www.310creative.com/)

[ Free Assessment ](https://www.310creative.com/assessment/inbound-marketing)

[ Free Assessment ](https://www.310creative.com/assessment/inbound-marketing)

- ##### CLIENTS
- ##### CASE STUDIES

- ##### MARKETING
- ##### DEMAND GENERATION

- ##### BY INDUSTRY
- ##### BY CHALLENGE
- ##### BY ROLE

# **AANA**

Conversion Optimization + SEO + Web Design

2.3 x

Faster Website Redesign on HubSpot

3.7 x

Increase In Organic Website Traffic

38 %

Increase In Email Marketing Engagement

28 %

Faster Path To Market Using HubSpot CMS

## CHALLENGE

[AANA](https://www.aana.com/) needed to improve its digital experience and strengthen online engagement with healthcare professionals and organizational stakeholders. The existing website lacked the modern user experience, search visibility, and conversion-focused structure required to effectively support member engagement, inbound inquiries, and long-term digital growth. AANA also needed a more scalable HubSpot-powered website infrastructure capable of supporting ongoing content management, SEO performance, and conversion optimization initiatives.

## SOLUTION

[310 Creative](https://www.310creative.com/) implemented a strategy focused on conversion optimization, SEO, and HubSpot web design services to improve user engagement and inbound performance. The engagement included the design and development of a modern HubSpot-powered website featuring responsive design, improved navigation, streamlined site architecture, enhanced content organization, and conversion-focused calls-to-action designed to better guide users throughout the customer journey. SEO initiatives included technical optimization, keyword-focused content improvements, metadata enhancements, and search-friendly website architecture to improve organic visibility. Conversion optimization efforts focused on improving user flows, increasing engagement opportunities, and optimizing landing pages and content pathways to support stronger conversion performance.

## RESULTS

The engagement helped AANA improve website usability, strengthen organic search visibility, and create a more conversion-focused digital experience. The new HubSpot website delivered a more modern and scalable platform while improving engagement across desktop and mobile devices. SEO enhancements increased visibility for relevant healthcare and association-related searches, helping drive more qualified organic traffic to the site. Conversion optimization initiatives improved user engagement and contributed to stronger inquiry and interaction performance, creating a stronger digital foundation for ongoing member engagement and organizational growth.

### Website not generating enough leads?

## Website Redesign Assessment

Let’s talk and see how we can help you scale a steady stream of new leads, customers and revenue.

[![Free Website Redesign Quote](https://no-cache.hubspot.com/cta/default/2570076/6cc28052-b1f0-430d-90fa-d9240b9989db.png)](https://cta-redirect.hubspot.com/cta/redirect/2570076/6cc28052-b1f0-430d-90fa-d9240b9989db)

### NEED TO INCREASE REVENUE?

## Improve Your Marketing ROI

Let’s talk and see how we can help you scale a steady stream of new leads, customers and revenue.

[![Get a Proposal](https://no-cache.hubspot.com/cta/default/2570076/20747013-e457-40a3-aeea-eada44f19445.png)](https://cta-redirect.hubspot.com/cta/redirect/2570076/20747013-e457-40a3-aeea-eada44f19445)

### Growth Marketing

### Demand Generation

### Industry Expertise

### Results

### Case Studies

### Agency

### Locations

(512) 244-7027   
13341 W. US-290, Bldg 2  
Austin, TX 78737

(310) 975-7637   
1639 11th Street, Ste 111   
Santa Monica, CA 90404