Free Assessment
Free Assessment
2.7 x

Increase In Organic Website Traffic

19 %

Increase In Content Conversion Rates

11 %

Decrease In Cost Per Lead

4 %

Increase in Customer Acquisition Rate

CHALLENGE

iControl needed to improve its digital presence and strengthen demand generation efforts within the financial technology and payment management industry. The company faced challenges with an outdated website experience, limited organic search visibility, and inconsistent inbound lead generation performance. iControl required a modern website that better communicated its platform capabilities while supporting SEO growth and creating a more effective inbound marketing engine to attract qualified financial services prospects.

SOLUTION

310 Creative implemented a strategy focused on website redesign, inbound marketing, and SEO optimization to improve user engagement and support scalable lead generation. The engagement included the design and development of a modern, mobile-responsive website with improved messaging architecture, streamlined navigation, enhanced content structure, and conversion-focused calls-to-action designed to better engage financial services decision-makers. Inbound marketing initiatives included content-driven campaigns, lead nurturing workflows, and conversion optimization strategies designed to increase engagement throughout the buyer journey. SEO enhancements included technical optimization, keyword-focused content improvements, metadata optimization, and search-friendly site architecture to improve organic visibility and attract more qualified traffic.

RESULTS

The engagement helped iControl improve website usability, strengthen organic search visibility, and create a more scalable inbound marketing infrastructure. The redesigned website delivered a more modern and conversion-oriented user experience while improving engagement across desktop and mobile devices. SEO improvements increased visibility for relevant fintech and payment management searches, helping drive more qualified organic traffic to the site. Combined inbound marketing and website optimization initiatives contributed to stronger lead generation performance, improved customer engagement, and a more scalable foundation for long-term growth and customer acquisition.

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