--- title: iControl Data Systems | Website Redesign + SEO | Case Study description: Learn how we helped iControl optimize their HubSot portal through leveraging HubSpot CMS for web design to compliment SEO efforts that accelerated traffic. --- [![b2b-marketing-strategy-1](https://www.310creative.com/hs-fs/hubfs/b2b-marketing-strategy-1.png?width=250&height=49&name=b2b-marketing-strategy-1.png) ](https://www.310creative.com/) [ Free Assessment ](https://www.310creative.com/assessment/inbound-marketing) [ Free Assessment ](https://www.310creative.com/assessment/inbound-marketing) - ##### CLIENTS - ##### CASE STUDIES - ##### MARKETING - ##### DEMAND GENERATION - ##### BY INDUSTRY - ##### BY CHALLENGE - ##### BY ROLE # **iControl** Systems Web Design + Inbound Marketing + SEO 2.7 x Increase In Organic Website Traffic 19 % Increase In Content Conversion Rates 11 % Decrease In Cost Per Lead 4 % Increase in Customer Acquisition Rate ## CHALLENGE iControl needed to improve its digital presence and strengthen demand generation efforts within the financial technology and payment management industry. The company faced challenges with an outdated website experience, limited organic search visibility, and inconsistent inbound lead generation performance. iControl required a modern website that better communicated its platform capabilities while supporting SEO growth and creating a more effective inbound marketing engine to attract qualified financial services prospects. ## SOLUTION [310 Creative](https://www.310creative.com/) implemented a strategy focused on website redesign, inbound marketing, and SEO optimization to improve user engagement and support scalable lead generation. The engagement included the design and development of a modern, mobile-responsive website with improved messaging architecture, streamlined navigation, enhanced content structure, and conversion-focused calls-to-action designed to better engage financial services decision-makers. Inbound marketing initiatives included content-driven campaigns, lead nurturing workflows, and conversion optimization strategies designed to increase engagement throughout the buyer journey. SEO enhancements included technical optimization, keyword-focused content improvements, metadata optimization, and search-friendly site architecture to improve organic visibility and attract more qualified traffic. ## RESULTS The engagement helped iControl improve website usability, strengthen organic search visibility, and create a more scalable inbound marketing infrastructure. The redesigned website delivered a more modern and conversion-oriented user experience while improving engagement across desktop and mobile devices. SEO improvements increased visibility for relevant fintech and payment management searches, helping drive more qualified organic traffic to the site. Combined inbound marketing and website optimization initiatives contributed to stronger lead generation performance, improved customer engagement, and a more scalable foundation for long-term growth and customer acquisition. ### Need to increase SaaS revenue? ## SaaS Marketing Assessment Let’s talk and see how we can help you scale a steady stream of new leads, customers and revenue. [![Book SaaS Marketing Assessment](https://no-cache.hubspot.com/cta/default/2570076/32111125-0b9c-4831-9ec8-9cd8e8da19d8.png)](https://cta-redirect.hubspot.com/cta/redirect/2570076/32111125-0b9c-4831-9ec8-9cd8e8da19d8) ### NEED TO INCREASE REVENUE? ## Improve Your Marketing ROI Let’s talk and see how we can help you scale a steady stream of new leads, customers and revenue. [![Get a Proposal](https://no-cache.hubspot.com/cta/default/2570076/20747013-e457-40a3-aeea-eada44f19445.png)](https://cta-redirect.hubspot.com/cta/redirect/2570076/20747013-e457-40a3-aeea-eada44f19445) ### Growth Marketing ### Demand Generation ### Industry Expertise ### Results ### Case Studies ### Agency ### Locations (512) 244-7027 13341 W. US-290, Bldg 2 Austin, TX 78737 (310) 975-7637 1639 11th Street, Ste 111 Santa Monica, CA 90404