Free Assessment
Free Assessment
137 %

Increase In HubSpot Time To Value

1.3 X

Increased HubSpot Implementation Time

26 %

Faster HubSpot Onboarding Timeline

15 %

Faster Path To Market Using HubSpot Suite

CHALLENGE

Lumen needed to improve its inbound marketing performance and create a more scalable digital growth strategy within the competitive metabolic health and wellness technology market. The company faced challenges with lead nurturing efficiency, organic search visibility, and creating content that consistently engaged and converted prospective customers. Lumen also required stronger HubSpot optimization to improve marketing automation, streamline customer journeys, and better align marketing initiatives with growth objectives.

SOLUTION

310 Creative implemented a strategy focused on HubSpot optimization, inbound marketing, content marketing, and SEO to improve customer acquisition and engagement performance. The engagement included HubSpot workflow optimization, lifecycle stage management, lead nurturing automation, reporting enhancements, and CRM alignment designed to improve operational efficiency and customer engagement. Inbound marketing initiatives included content-driven campaigns, optimized landing pages, and conversion-focused user journeys designed to attract and nurture qualified prospects. Content marketing efforts focused on educational and SEO-driven content designed to strengthen authority and increase engagement within the health and wellness space. SEO enhancements included technical optimization, keyword-focused content improvements, metadata optimization, and search-friendly site architecture to improve organic visibility and attract more qualified traffic.

RESULTS

The engagement helped Lumen improve inbound lead generation performance, strengthen marketing automation efficiency, and increase organic search visibility. HubSpot optimization initiatives improved lead management processes, customer journey automation, and visibility into marketing performance. Content marketing and inbound campaigns increased engagement with prospective customers while supporting stronger brand authority and lead nurturing performance. SEO improvements increased visibility for relevant metabolic health and wellness searches, contributing to stronger organic traffic and a more scalable digital acquisition framework for long-term growth.

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