---
title: Merlin Cyber | Inbound Marketing | Case Study
description: Check out our Merlin Cyber case study to see how we helped them leverage HubSpot, content marketing and SEO to drive more qualified leads.
image: https://www.310creative.com/hubfs/2025%20Website%20Assets/_Master-Portfolio-Assets/Case%20Study%20Art/B2B/Merlin%20Cyber/merlincyber2.jpg
---

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- ##### CLIENTS
- ##### CASE STUDIES

- ##### MARKETING
- ##### DEMAND GENERATION

- ##### BY INDUSTRY
- ##### BY CHALLENGE
- ##### BY ROLE

# Merlin Cyber

Account-Based Marketing + Content Marketing + SEO

1.7 X

Increase In Organic Website Traffic

8 %

Increase In Leads From Organic Search

13 %

Decrease In Average Cost Per Lead

16 %

Lift in Opportunity Conversion Rate

## CHALLENGE

[Merlin Cyber](https://www.merlincyber.com/) needed to improve engagement with high-value government and enterprise technology buyers while strengthening its digital visibility within the cybersecurity and government contracting market. The company faced challenges generating consistent pipeline opportunities from strategic accounts, building authority through thought leadership content, and improving organic search visibility for highly competitive cybersecurity-related search terms. Merlin Cyber required a more targeted growth strategy that aligned account-based engagement with scalable inbound marketing and SEO performance.

## SOLUTION

[310 Creative](https://www.310creative.com/) implemented a strategy focused on account-based marketing, content marketing, and SEO optimization to improve pipeline generation and market visibility. The engagement included target account segmentation, persona-driven messaging, LinkedIn and digital advertising campaigns, and coordinated outreach initiatives designed to engage government and enterprise cybersecurity decision-makers across strategic accounts. Content marketing initiatives included the development of thought leadership content, SEO-focused articles, industry-focused messaging, and educational assets designed to increase authority and support buyer engagement throughout the sales cycle. SEO enhancements included technical optimization, keyword targeting, metadata improvements, and search-friendly content architecture designed to improve organic visibility and attract more qualified traffic.

## RESULTS

The engagement helped Merlin Cyber strengthen engagement with target accounts, improve brand authority, and increase organic search visibility within the cybersecurity market. Account-based marketing initiatives generated stronger engagement from enterprise and government technology buyers while supporting improved pipeline development. Content marketing efforts increased thought leadership visibility and enhanced engagement with prospective buyers across digital channels. SEO improvements increased visibility for relevant cybersecurity and government technology searches, contributing to stronger inbound traffic and a more scalable foundation for long-term lead generation and revenue growth.

### Need to increase revenue & marketing ROI?

## Inbound Marketing Assessment

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### NEED TO INCREASE REVENUE?

## Improve Your Marketing ROI

Let’s talk and see how we can help you scale a steady stream of new leads, customers and revenue.

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### Locations

(512) 244-7027   
13341 W. US-290, Bldg 2  
Austin, TX 78737

(310) 975-7637   
1639 11th Street, Ste 111   
Santa Monica, CA 90404