--- title: Ashley Furniture | Content Marketing + Influencer Marketing | Case Study description: Achieve a 1.3M reach and increased social user engagement with Ashley Furniture influencer marketing strategy and executed influencer marketing campaigns. --- [![b2b-marketing-strategy-1](https://www.310creative.com/hs-fs/hubfs/b2b-marketing-strategy-1.png?width=250&height=49&name=b2b-marketing-strategy-1.png) ](https://www.310creative.com/) [ Free Assessment ](https://www.310creative.com/assessment/inbound-marketing) [ Free Assessment ](https://www.310creative.com/assessment/inbound-marketing) - ##### CLIENTS - ##### CASE STUDIES - ##### MARKETING - ##### DEMAND GENERATION - ##### BY INDUSTRY - ##### BY CHALLENGE - ##### BY ROLE # **Ashley** Furniture Content Marketing + Influencer Marketing 2.6 M Reach From Creator Content 17 % Increase In Creator Content Impressions 18 % Increase In Content Engagement 12 % Overall Reduction in Campaign CPM ## CHALLENGE [Ashley Furniture](https://www.ashleyfurniture.com) needed to strengthen brand engagement and expand digital reach within the highly competitive home furnishings and lifestyle market. The company faced challenges creating scalable digital campaigns capable of increasing social visibility, driving consumer engagement, and connecting with lifestyle-focused audiences across multiple channels. Ashley Furniture required a content-driven marketing strategy that could showcase its products through authentic storytelling while leveraging influencer partnerships to increase audience engagement and strengthen brand awareness. ## SOLUTION [310 Creative](https://www.310creative.com/) developed a content marketing and celebrity influencer marketing campaign centered around multi-channel content creation designed to increase brand visibility and audience engagement. The engagement included the creation of lifestyle-focused digital content showcasing home décor inspiration, furniture styling, and everyday living experiences through visually engaging campaigns. Influencer marketing initiatives leveraged celebrity and lifestyle influencer partnerships to expand campaign reach, improve social engagement, and create more authentic connections with target audiences. Multi-channel distribution strategies included social media campaigns, branded content assets, influencer collaborations, and audience engagement initiatives deployed across digital platforms. ## RESULTS The campaign helped Ashley Furniture increase digital brand awareness, strengthen social engagement, and expand audience reach across lifestyle and home décor audiences. Content marketing initiatives improved consumer interaction through visually driven storytelling and lifestyle-focused brand experiences. Celebrity influencer marketing campaigns contributed to broader social amplification, increased brand visibility, and stronger audience engagement across multiple digital channels. Together, the initiatives created a more scalable framework for brand engagement, customer acquisition, and long-term digital marketing growth within the home furnishings industry. ### Need to increase marketing ROI and revenue? ## Marketing Assessment Let’s talk and see how we can help you scale a steady stream of new leads, customers and revenue. [![Schedule Free Assessment](https://no-cache.hubspot.com/cta/default/2570076/657add3a-16d8-4f28-89d8-3a72ce6c2337.png)](https://cta-redirect.hubspot.com/cta/redirect/2570076/657add3a-16d8-4f28-89d8-3a72ce6c2337) ### NEED TO INCREASE REVENUE? ## Improve Your Marketing ROI Let’s talk and see how we can help you scale a steady stream of new leads, customers and revenue. [![Get a Proposal](https://no-cache.hubspot.com/cta/default/2570076/20747013-e457-40a3-aeea-eada44f19445.png)](https://cta-redirect.hubspot.com/cta/redirect/2570076/20747013-e457-40a3-aeea-eada44f19445) ### Growth Marketing ### Demand Generation ### Industry Expertise ### Results ### Case Studies ### Agency ### Locations (512) 244-7027 13341 W. US-290, Bldg 2 Austin, TX 78737 (310) 975-7637 1639 11th Street, Ste 111 Santa Monica, CA 90404