---
title: Results | FreshDirect.com | Consumer Marketing Case Study
description: Check out how we helped FreshDirect.com plan and execute online content marketing campaigns and social media influencer marketing campaigns.
---

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- ##### CLIENTS
- ##### CASE STUDIES

- ##### MARKETING
- ##### DEMAND GENERATION

- ##### BY INDUSTRY
- ##### BY CHALLENGE
- ##### BY ROLE

# **Fresh Direct**

Content Marketing + Influencer Marketing

2.1 M

Reach From Creator Content

23 %

Increase In Creator Content Impressions

16 %

Increase In Content Engagement

11 %

Overall Reduction in Campaign CPM

## CHALLENGE

The Fresh Diet needed to increase consumer awareness and strengthen brand engagement within the highly competitive meal delivery and wellness market. The company faced challenges standing out among rapidly growing subscription-based food and nutrition brands while creating scalable digital campaigns capable of driving social engagement and customer acquisition. The Fresh Diet required a content-driven marketing strategy that could authentically connect with health-conscious consumers while leveraging celebrity partnerships to expand audience reach and strengthen brand credibility.

## SOLUTION

[310 Creative](https://www.310creative.com/) developed a content marketing and celebrity influencer marketing campaign featuring multi-channel content creation with more than 10 celebrity personalities and influencers. The engagement included the creation of lifestyle-focused digital content designed to highlight healthy meal delivery experiences, wellness-focused routines, and brand storytelling through authentic influencer-driven campaigns. Multi-channel distribution included social media promotions, branded content assets, influencer collaborations, and audience engagement initiatives deployed across digital and social platforms. The campaign strategy focused on increasing brand visibility, strengthening consumer trust, and driving higher engagement through celebrity-led storytelling and wellness-focused content experiences.

## RESULTS

The campaign helped The Fresh Diet increase digital brand awareness, strengthen social engagement, and expand audience reach among health-conscious consumers. Content marketing initiatives improved visibility and customer interaction through lifestyle-oriented wellness storytelling and branded content experiences. Celebrity influencer marketing campaigns featuring more than 10 celebrities contributed to broader social amplification, increased brand credibility, and stronger audience engagement across multiple digital channels. Together, the initiatives created a more scalable framework for customer acquisition, social engagement, and long-term ecommerce brand growth within the competitive meal delivery market.

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