---
title: Hairfinity.com | Content Marketing + Influencer Marketing | Case Study
description: Check out how we helped hairfinity.com plan and execute social media influencer marketing campaigns across multiple online channels.
---

[![b2b-marketing-strategy-1](https://www.310creative.com/hs-fs/hubfs/b2b-marketing-strategy-1.png?width=250&height=49&name=b2b-marketing-strategy-1.png) ](https://www.310creative.com/)

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- ##### CLIENTS
- ##### CASE STUDIES

- ##### MARKETING
- ##### DEMAND GENERATION

- ##### BY INDUSTRY
- ##### BY CHALLENGE
- ##### BY ROLE

# Hairfinity

Content Marketing + Influencer Marketing

18.3 M

Reach From Creator Content

457 %

Increase In Creator Content Impressions

62 %

Increase In Content Engagement

9 %

Overall Reduction in Campaign CPM

## CHALLENGE

[Hairfinity](https://www.hairfinity.com) needed to increase brand awareness and strengthen customer engagement within the highly competitive beauty and hair wellness market. The company faced challenges differentiating its products in a crowded eCommerce landscape while creating scalable campaigns capable of driving social visibility, consumer trust, and online sales growth. Hairfinity required a content-driven marketing strategy that could authentically connect with beauty-focused audiences while leveraging high-profile celebrity partnerships to expand reach and strengthen brand credibility.

## SOLUTION

[310 Creative](https://www.310creative.com/) developed a content marketing and 7-figure celebrity influencer marketing campaign featuring multi-channel content creation with Kim Kardashian, Khloé Kardashian, and Kourtney Kardashian. The engagement included the creation of lifestyle-focused beauty content designed to highlight Hairfinity products through authentic wellness, beauty, and haircare storytelling. Multi-channel campaign execution included social media promotions, branded digital content, influencer-driven storytelling, and audience engagement initiatives distributed across digital and social platforms. The strategy focused on increasing social visibility, strengthening brand authority, and driving consumer engagement through celebrity-led content experiences.

## RESULTS

The campaign helped Hairfinity increase digital brand awareness, strengthen social engagement, and expand reach among beauty and wellness consumers. Content marketing initiatives improved audience interaction through visually driven and lifestyle-oriented brand storytelling. Celebrity influencer marketing campaigns featuring Kim Kardashian, Khloé Kardashian, and Kourtney Kardashian contributed to broader social amplification, increased brand credibility, and stronger consumer engagement across multiple digital channels. Together, the initiatives created a more scalable framework for eCommerce growth, audience engagement, and long-term customer acquisition within the beauty industry.

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### Locations

(512) 244-7027   
13341 W. US-290, Bldg 2  
Austin, TX 78737

(310) 975-7637   
1639 11th Street, Ste 111   
Santa Monica, CA 90404