Once your business has begun generating more leads, it’s crucial to measure the priority levels of those leads. Lead scoring is a useful system that shows your team where your prospective customers are in their sales cycle and allows them to rank their “value”. With this system in mind, your teams can work smarter and increase conversion rates.
Understanding the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) is a crucial aspect in keeping the goals of your teams aligned. We can ensure both your sales and marketing teams are equipped with the skills they need to engage with each type of lead.