The attract step of the inbound marketing process centers around getting pertinent website content in front of the appropriate eyeballs within your ideal buyer personas. This processes revolves around educating and helping…not selling. Attracting new B2B marketing qualified leads starts with understanding your ideal buyer personas and buyer profiles, then creating content that resonates with their respective pain points. Once you understand who they are, you can start tailoring your messages to their unique needs, timeline, wants, desires, and challenges. You can focus your time and effort on engaging them in the digital channels they prefer. Marketing efforts in this phase can include:
The Convert phase of the inbound process moves persona-driven website visitors into qualified marketing leads by enable buyers to engage with you on their preferred timeline and marketing channels. Once you have attracted a visitor to your website, your next goal is to understand who they are. By collecting their contact information in exchange for valuable online resources, tools or information, you can begin segmenting and nurturing. Providing valuable content at each stage of their buyers journey to nurture trust is essential Enable buyers to engage with you on their preferred timeline and channels. Marketing efforts in this phase can include:
The Close stage of the inbound process is the final stage of the buyer’s journey, moving the lead through the bottom of your sales funnel and into a paying customer. We help your company send nurturing emails to the right people at the right time by segmenting your audience by buyer persona. By incorporating relevant, engaging, and clear calls to action, your company can welcome this new customer into becoming a happy customer, instead of just closing deals. Appropriately planned marketing efforts in this phase can include:
The delight stage of the inbound process is important because it turns customers into promoters who will recommend your business to colleagues, business partners, friends and family. Inbound marketing activities doesn’t stop once you’ve acquired a new patient! Just as a physician continues with follow up appointments and checkups, so should your marketing efforts continue to deliver a great experience. Generating positive feelings towards your medical practice will help inspire your clients to become brand advocates for your organization – both online and off! Marketing efforts in this phase can include:
With our inbound specialists serving as an extension of your team, we’ll help refine your brand experience and customer acquisition approach with persona-driven content, powerful engagement tools, and a strategic local-to-national approach. We’re trusted by companies in the retail industries because of our years of experience, reputation of delivering scalable results, and success stories of increasing ROI.
Below are engagement models for your industry.
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