The Convert phase of the inbound process moves persona-driven website visitors into qualified marketing leads by enable buyers to engage with you on their preferred timeline and marketing channels. Once you have attracted a visitor to your website, your next goal is to understand who they are. By collecting their contact information in exchange for valuable online resources, tools or information, you can begin segmenting and nurturing. Providing valuable content at each stage of their buyers journey to nurture trust is essential Enable buyers to engage with you on their preferred timeline and channels. Marketing efforts in this phase can include:

• Call to Actions
• Forms & Surveys
• Landing Pages
• CRM Database

The delight stage of the inbound process is important because it turns customers into promoters who will recommend your business to colleagues, business partners, friends and family. Inbound marketing activities doesn’t stop once you’ve acquired a new patient! Just as a physician continues with follow up appointments and checkups, so should your marketing efforts continue to deliver a great experience. Generating positive feelings towards your medical practice will help inspire your clients to become brand advocates for your organization – both online and off! Marketing efforts in this phase can include:

• Leverage Surveys For Valuable Insight
• Smart Content In Conversion Funnels
• Social Media Customer Monitoring
• Social Media Competitor Monitoring