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Conversion Rate Optimization
Why You Should Care About CRO

Conversion Rate Optimization

Visitors become customers, Customers become revenue

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app.

CRO boils down to ideation, planning and executing conversion experiments for changing layout and content elements on your website pages, landing pages or app. This is done for the purpose of validating those hypotheses through A/B testing, content personalization and multivariate testing to ensure you are converting as many visitors into leads.

A solid CRO Strategy will help you:
  • Lower acquisition costs
  • Increase the value of visitors on your site
  • Improve customer insights
  • Create a better customer experience
conversion optimization strategy

CRO Performance Metrics

Maximize conversion rates with engagement

Once you have established the appropriate conversion metrics, you should be planning continual A/B experiments for on all page oe email content, layout, content offers to improve your user experiences through satisfying user intent 

While a strong SEO strategy will drive traffic to your page, SEO rankings are useless if are not abel to convert more website visitors into qualified leads.

There are a number of ways to implement CRO strategy, start by measuring the following key performance indicators (KPI).

  • Product sales
  • Webinar registration
  • Month-to-month website traffic
  • Number of qualified leads
  • Engagement with call-to-action content
  • E-books published each month
  • E-book downloads
conversion rate optimization
Consistently Convert Leads to Customers

CRO Strategies

Continuous conversions and growth

Our conversion optimization services leverage HubSpot's GrowthDriven Design  consistently convert leads into customers. Utilize the following conversion tools to continue to measure your conversions per visitors and boost growth.
  • A/B Testing content & layouts
  • Slide/Pop/Exit Conversion Forms
  • Site heat mapping for experience testing
  • Personalized Content for attribution types
  • Chat & conversational marketing tools
conversion rate optimization

Implementing CRO Tactics

Boost sales with the creative techniques to increase conversions

We work with you to analyze your strongpoints and determine where to focus your efforts to maximize conversion rates. Increase revenue opportunities with specific CRO tools.
  • Social media presence
  • Lead capture forms
  • Bounce and exit reports
  • Engaging video content

Is your website not converting enough visitors into customers?

Free Website Assessment

We can help your company redesign your website and optimize your acquisition funnel to create a predictable and repeatable stream of new leads, customers and revenue. Schedule your no-obligation website assessment.