FinTech & Blockchain

Most blockchain, NFT and crypto marketing agencies charge fees for creating "inputs" such as crypto PR placements, blogging and SEO for crypto, videos, crypto influencer marketing, etc...

Our partnerships are outcomes-driven and our compensation is driven by increases in agreed upon goals for awareness, adoption and market cap growth. We measure success and our fees based on agreed upon outcomes, rather that quantities of inputs. 

Below are common marketing common success metrics: 

• % increase in coin market cap
• Amount raised through ICO / coin sale
• % increase in unique addresses holding your coin
• Lifecycle multi-touch attribution reporting
• Increase in organic Google ranking and visibility
• Degree of engagement from AirDrops and podcasts
• Impact of engagement of crypto Influencer marketing

We are clear-eyed about the fact that our partnership with your company is only as good as your ability to increase market cap over time. We’ve learned throughout our experience working with fintech startups for 20-years.

Our SaaS fintech acumen and insights brings refined delivery systems and processes to marketing execution for blockchains , NFT collections and decentralized apps. Marketing NFT projects has unique challenges, but. Our blockchain marketing strategy playbook aligns with outcomes oriented programs, which are performance-based.

Below are common FinTech and blockchain engagement models:

• Quarterly awareness & demand generation campaigns
• Flat-rate, waterfall approach to one-time project
• Outcomes-based engagement tied to revenue or market cap.