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inbound methodology
Wasting time acquiring sales and losing momentum?

Funnel VS Flywheel

Attract, Engage and Delight Better With HUbSpot's Flywheel

The funnel structure runs with the idea that once a customer makes a purchase, the funnel ends. That puts you back to where you started and the time spent nurturing the sale is sort of a waste. The funnel ignores one crucial aspect about the buyer’s journey of today: a customer’s ability to share, promote, and bring you more business.

Implementing the idea of inbound marketing into HubSpot's flywheel structure results in an ongoing relationship between you and the customer that promotes growth. By following the flywheel steps of attracting, engaging and delighting customers, you can establish trust and permeate value throughout the customer’s brand experience , even after becoming a customer.

 

  • Implement inbound strategy in a way that makes sense in today’s landscape
  • Develop customer-centric incentives to boost customer satisfaction
  • Invest in delighting your customers, not just attracting or engaging them
  • Capitalize on the customer’s ability to share, promote and bring you business
inbound flywheel attract

Attract Qualified Groups

Target your campaigns to appeal to the right audience

Our team of experienced strategists start by analyzing your current marketing methods to use as the groundwork for a solid plan of action. From this starting point, we can optimize your buyer persona and spark their initial interest through effective content.

Attracting Strategies include:
  • Informative blog posts and how-to guides
  • Social media presence
  • SEO keywords
  • Content offers
  • Customer Testimonials

Appealing to a qualified group of potential buyers means connecting with them in creative ways that present a solution to their wants and needs.
flywheel strategies

Engage with Useful Content

Sell solutions to the challenges of your customers

Once an ideal prospect has become familiar with your brand and finds themselves on your website, our specialized tactics work to open up the conversation and boost engagement. We use a number of tools that involve solution selling over product selling, provide a pleasant experience for prospective buyers, and successfully convert a lead from the inquiring stage to the consideration phase of their buying journey.

Engaging Strategies include:
  • Forms
  • Landing pages
  • Calls-to-action
  • Emailing
  • Sales calls
inbound flywheel delight

Delight Throughout Entire Experience

Cultivate lasting relationships and learn from your customers

A buyer’s journey doesn’t end when they purchase a product or service. Ensuring that the customer is excited and satisfied with their purchase is an important aspect of the inbound marketing methodology and crucial to the momentum of the flywheel. Keeping communication with the customer allows for useful feedback and the potential of repeat sales.

Delight Strategies include:

  • Surveys
  • Knowledge base
  • Support tickets
  • Personalize content
  • Social monitoring
inbound flywheel customers

Accelerate Growth

Speed up the process and move your company forward

When a customer is happy with their experience, they share it with others. Word of mouth is now the leading force in the purchasing process.Through thoughtful inbound strategy and implementing a momentum-building flywheel process, you can gage customer satisfaction, drive sales and make strides towards your ultimate goal: maximizing revenue.

Client engagement strategies include:

  • Predictive marketing techniques
  • Automated content sequences 
  • Educational content or events
  • Onboarding content sequences

Low performing marketing ROI?

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We help build scalable growth engines that create predictable and repeatable streams of new leads, customers and revenue. Let’s talk and see how we can help you convert more leads into customers.