The funnel structure runs with the idea that once a customer makes a purchase, their involvement with your brand is over. That puts you back to where you started and the time spent nurturing the sale is sort of a waste. The funnel ignores one crucial aspect about the buyer’s journey of today: a customer’s ability to share, promote, and bring you more business.

Implementing the idea of inbound marketing into the flywheel structure results in an ongoing relationship between you and the customer that promotes growth. By following the steps of attracting, engaging and delighting customers, you can establish trust and permeate value throughout the customer’s journey.

 

• Implement inbound strategy in a way that makes sense in today’s landscape
• Develop customer-centric incentives to boost customer satisfaction
• Invest in delighting your customers, not just attracting or engaging them
• Capitalize on the customer’s ability to share, promote and bring you business

Once an ideal prospect has become familiar with your brand and finds themselves on your website, our specialized tactics work to open up the conversation and boost engagement. We use a number of tools that involve solution selling over product selling, provide a pleasant experience for prospective buyers, and successfully convert a lead from the inquiring stage to the consideration phase of their buying journey.

Engaging Strategies include:

• Forms
• Landing pages
• Calls-to-action
• Emailing
• Sales calls