The funnel structure runs with the idea that once a customer makes a purchase, the funnel ends. That puts you back to where you started and the time spent nurturing the sale is sort of a waste. The funnel ignores one crucial aspect about the buyer’s journey of today: a customer’s ability to share, promote, and bring you more business.
Implementing the idea of inbound marketing into HubSpot's flywheel structure results in an ongoing relationship between you and the customer that promotes growth. By following the flywheel steps of attracting, engaging and delighting customers, you can establish trust and permeate value throughout the customer’s brand experience , even after becoming a customer.
A buyer’s journey doesn’t end when they purchase a product or service. Ensuring that the customer is excited and satisfied with their purchase is an important aspect of the inbound marketing methodology and crucial to the momentum of the flywheel. Keeping communication with the customer allows for useful feedback and the potential of repeat sales.
Delight Strategies include:
When a customer is happy with their experience, they share it with others. Word of mouth is now the leading force in the purchasing process.Through thoughtful inbound strategy and implementing a momentum-building flywheel process, you can gage customer satisfaction, drive sales and make strides towards your ultimate goal: maximizing revenue.
Client engagement strategies include: