Free Assessment
Free Assessment
2.7 X

Increase In Organic Website Traffic

16 %

Increase In Leads From Organic Search

11 %

Decrease In Average Cost Per Lead

18 %

Lift in Opportunity Conversion Rate

CHALLENGE

3PL Central needed to improve lead nurturing, customer acquisition, and digital engagement performance within the highly competitive warehouse intelligence and omnichannel fulfillment technology market, after being acquired by Extensiv. The company faced challenges managing complex B2B buyer journeys across warehouse management software, third-party logistics (3PL) solutions, order management, inventory visibility, and omnichannel fulfillment services. Existing marketing processes lacked the automation, segmentation, and lifecycle management capabilities needed to efficiently engage warehouse operators, ecommerce brands, and logistics providers throughout long enterprise buying cycles. Extensiv required a more scalable HubSpot marketing automation and inbound marketing strategy capable of improving operational efficiency, increasing qualified pipeline opportunities, and strengthening engagement with supply chain and fulfillment decision-makers.

SOLUTION

310 Creative implemented a HubSpot marketing automation and inbound marketing strategy tailored specifically to the warehouse intelligence and omnichannel fulfillment industry. The engagement included HubSpot workflow optimization, lifecycle stage mapping, lead scoring, CRM alignment, automated lead nurturing, and reporting enhancements designed to improve marketing efficiency and customer journey management across complex B2B sales cycles. Inbound marketing initiatives included SEO-focused content development, warehouse operations thought leadership, ecommerce fulfillment resources, conversion-optimized landing pages, and educational content strategies designed to engage logistics operators, warehouse leaders, and omnichannel commerce decision-makers. Additional initiatives focused on improving lead segmentation, sales and marketing alignment, multi-touch nurture campaigns, and conversion optimization to support scalable demand generation and pipeline acceleration.

RESULTS

The HubSpot marketing automation and inbound marketing strategy helped Extensiv create a more scalable and efficient customer acquisition framework aligned with the evolving needs of the warehouse intelligence and omnichannel fulfillment market. Marketing automation enhancements improved lead management efficiency, lifecycle visibility, and customer engagement across complex B2B buying journeys. Inbound marketing initiatives strengthened engagement with warehouse operators, logistics providers, and ecommerce fulfillment teams through educational content and thought leadership strategies tailored to fulfillment operations and supply chain optimization. Together, the initiatives improved marketing and sales alignment, increased qualified lead engagement, and created a stronger digital growth engine capable of supporting long-term pipeline development and enterprise customer acquisition within the warehouse intelligence industry.

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