Free Assessment
Free Assessment
2.3 X

Increase In Organic Website Traffic

17 %

Increase In Leads From Organic Search

11 %

Decrease In Average Cost Per Lead

16 %

Lift in Opportunity Conversion Rate

CHALLENGE

Atlantic Heavy Duty needed a modernized digital presence capable of better showcasing its refuse truck sales, parts, service, rentals, and fleet support solutions to municipalities, waste management companies, and commercial fleet operators. The existing website lacked the streamlined user experience, conversion-focused structure, and clear service organization needed to effectively communicate the company’s extensive heavy-duty truck inventory, maintenance capabilities, financing options, and long-term fleet support services. Atlantic Heavy Duty also required a stronger inbound marketing strategy capable of attracting qualified buyers searching for refuse trucks, heavy-duty fleet equipment, and service support within the highly competitive waste management and transportation industry.

SOLUTION

310 Creative implemented a website redesign and inbound marketing strategy tailored specifically to the refuse truck and heavy-duty fleet industry. The engagement included the development of a modern, mobile-responsive website with improved navigation, conversion-focused messaging, streamlined inventory browsing experiences, and optimized user journeys designed to better engage fleet managers, municipal buyers, and commercial waste operators. The redesigned website organized Atlantic Heavy Duty’s core service offerings around refuse truck sales, truck rentals, OEM parts, preventative maintenance, financing solutions, and fleet support services while improving accessibility to inventory and service information. Inbound marketing initiatives included SEO-focused content strategies, service-focused landing pages, localized search optimization, and industry-focused content designed to improve organic visibility and attract qualified inbound traffic searching for refuse truck solutions and heavy-duty fleet services.

RESULTS

The redesigned website and inbound marketing strategy helped Atlantic Heavy Duty create a more scalable and customer-focused digital platform aligned with the needs of the refuse truck and waste management industry. Improved website usability, streamlined service organization, and enhanced inventory visibility strengthened engagement with municipalities, commercial fleet operators, and waste management buyers while simplifying access to equipment and service information. Inbound marketing initiatives improved online discoverability for refuse truck sales, maintenance, and fleet support searches, helping attract more qualified traffic and lead generation opportunities. Together, the initiatives created a stronger digital foundation for ongoing customer acquisition, brand positioning, and long-term growth within the heavy-duty refuse truck industry.

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