Free Assessment
Free Assessment
381

Leads in ABM Campaign

18 %

Increased Sales Pipeline Coverage

2.7 X

Increased Sales Qualified Leads

213 %

Increased Lead To Opportunity Rate

CHALLENGE

Cloudian needed to improve engagement with enterprise IT leaders, infrastructure architects, and security-focused decision-makers within the rapidly evolving AI-ready storage and on-premises data security market. The company faced challenges generating highly qualified enterprise opportunities from complex buying committees while differentiating its object storage, ransomware protection, hybrid cloud, and AI infrastructure solutions in a highly competitive enterprise technology landscape. Cloudian required a more strategic account-based marketing approach capable of targeting hyperscale AI infrastructure buyers, data-intensive organizations, and enterprise security stakeholders with highly personalized engagement strategies aligned to long B2B sales cycles and technical evaluation processes.

 

SOLUTION

310 Creative implemented an account-based marketing strategy tailored specifically to the AI-ready storage and enterprise data security industry. The engagement included target account segmentation, persona-driven messaging, enterprise technology outreach campaigns, LinkedIn advertising, intent-driven targeting, and personalized digital engagement initiatives designed to reach CIOs, CTOs, infrastructure architects, and security leaders across strategic enterprise accounts. Campaign messaging focused on Cloudian’s AI-ready object storage, ransomware protection, hybrid cloud scalability, S3-compatible architecture, data sovereignty, and on-premises infrastructure security capabilities. Additional ABM initiatives included account-specific landing pages, multi-touch lead nurturing workflows, technical content alignment, and coordinated sales enablement strategies designed to support enterprise buying cycles and increase engagement with high-value infrastructure decision-makers.

RESULTS

The account-based marketing strategy helped Cloudian strengthen engagement with enterprise technology buyers while creating a more scalable framework for pipeline growth within the AI infrastructure and data security market. Personalized outreach and intent-driven engagement initiatives improved visibility among strategic enterprise accounts and increased interaction with key infrastructure and security stakeholders. The ABM campaign helped support stronger alignment between marketing and enterprise sales initiatives while improving engagement quality across targeted accounts evaluating AI-ready storage, hybrid cloud, and ransomware protection solutions. Together, the initiatives created a stronger foundation for enterprise pipeline development, strategic account engagement, and long-term growth within the highly competitive AI infrastructure and on-premises data security industry.

NEED TO INCREASE REVENUE?

Improve Your Marketing ROI

Let’s talk and see how we can help you scale a steady stream of new leads, customers and revenue.

Get a Proposal