Free Assessment
Free Assessment
57 %

Increase In Account-Based Leads

28 %

Increase In Organic Search Visibility 

8 %

Increase In Content Conversion Rates

117 %

Increased Redesign Time on HubSpot

CHALLENGE

Combined HCM needed to improve its ability to generate qualified B2B opportunities and strengthen engagement with HR, payroll, and workforce management decision-makers. The company faced challenges with inconsistent inbound lead generation, limited engagement from target accounts, and a website experience that was not fully optimized for conversion or enterprise buyer journeys. Combined HCM also required a more scalable HubSpot-powered digital infrastructure to support marketing automation, account engagement, and long-term pipeline growth.

 

SOLUTION

310 Creative implemented a comprehensive strategy focused on account-based marketing, inbound marketing, and HubSpot website design. The engagement included target account segmentation, persona-driven messaging, LinkedIn and digital advertising campaigns, email nurture initiatives, and inbound content strategies designed to attract and engage HR and payroll decision-makers. In parallel, 310 Creative designed and developed a modern HubSpot-powered B2B website featuring improved site architecture, responsive design, conversion-focused content, optimized calls-to-action, and streamlined user journeys built to increase lead generation and customer engagement. Marketing automation and lead nurturing workflows were also implemented to improve alignment between marketing and sales activities.

RESULTS

The engagement helped Combined HCM improve inbound lead generation, strengthen engagement with high-value target accounts, and create a more scalable customer acquisition framework. The new HubSpot website delivered a more professional and conversion-focused user experience while improving usability across devices. Account-based marketing initiatives increased visibility and engagement within strategic accounts, while inbound marketing strategies improved organic engagement and lead nurturing performance. Together, the initiatives enhanced marketing and sales alignment, improved pipeline development, and created a stronger digital foundation for long-term revenue growth.

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