Free Assessment
Free Assessment
2.3 X

Increase In Organic Website Traffic

17 %

Increase In Leads From Organic Search

11 %

Decrease In Average Cost Per Lead

16 %

Lift in Opportunity Conversion Rate

CHALLENGE

Franklin Energy needed a modernized digital experience capable of better communicating its comprehensive energy management, grid optimization, and sustainability solutions to utilities, municipalities, cooperatives, and commercial energy stakeholders. The existing website needed to more effectively support complex buyer journeys, improve navigation across multiple service categories, and create a stronger digital experience for users seeking information on energy efficiency programs, electrification, demand response, EV infrastructure, distributed energy resources, and decarbonization initiatives. The company also required a more scalable website architecture capable of supporting ongoing growth, educational content distribution, and lead generation across multiple business units and energy programs.

SOLUTION

310 Creative implemented a website redesign strategy tailored specifically to the energy and utility industry. The engagement included the development of a modern, mobile-responsive website experience featuring streamlined navigation, improved information architecture, and conversion-focused user journeys designed to better serve utilities, energy partners, commercial organizations, and consumers. The redesigned website organized Franklin Energy’s service offerings around key areas such as energy efficiency programs, electrification, grid modernization, EV charging infrastructure, sustainability consulting, and customer engagement solutions.

RESULTS

The redesigned website helped Franklin Energy create a more scalable and user-focused digital platform aligned with the evolving needs of the energy and utility industry. Improved navigation, streamlined service organization, and enhanced user journeys strengthened engagement across multiple stakeholder groups while simplifying access to energy program information and service offerings. The updated digital experience improved communication of Franklin Energy’s expertise in energy efficiency, sustainability, electrification, and grid modernization initiatives. The redesign also created a stronger foundation for ongoing lead generation, educational content engagement, and long-term digital growth while supporting Franklin Energy’s position as a leader in energy transformation and utility program management.

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