---
title: GetResponse | Account-Based Marketing | Case Study
description: Learn how we helped GetResponse.com launch and scale an account-based marketing program to drive high intent sales conversation with target prospects.
---

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- ##### CLIENTS
- ##### CASE STUDIES

- ##### MARKETING
- ##### DEMAND GENERATION

- ##### BY INDUSTRY
- ##### BY CHALLENGE
- ##### BY ROLE

# **Get Response**

Account-Based Marketing

381

Leads in ABM Campaign

18 %

Increased Sales Pipeline Coverage

2.7 X

Increased Sales Qualified Leads

213 %

Increased Lead To Opportunity Rate

## CHALLENGE

[GetResponse](https://www.getresponse.com) needed to improve engagement with high-value B2B prospects and strengthen pipeline growth within the competitive email marketing and marketing automation industry. The company faced challenges reaching qualified decision-makers across target accounts, improving conversion rates from paid acquisition efforts, and creating more personalized engagement strategies for enterprise buyers. GetResponse required a more focused account-based marketing approach to improve lead quality, increase account engagement, and support scalable revenue growth.

 

## SOLUTION

[310 Creative](https://www.310creative.com/) implemented an account-based marketing strategy designed to engage targeted business and marketing decision-makers across strategic accounts. The engagement included target account segmentation, persona-driven messaging, LinkedIn advertising campaigns, targeted email outreach, remarketing initiatives, and conversion-focused landing page optimization. Campaigns were built to create more personalized engagement experiences throughout the buyer journey while aligning marketing initiatives more closely with sales priorities and revenue objectives.

## RESULTS

The account-based marketing engagement helped GetResponse improve engagement with high-value target accounts and strengthen overall pipeline performance, resulting. in over 162 deals in their pipeline. Personalized outreach and targeted campaign strategies contributed to increased lead quality, stronger account engagement, and improved conversion performance across digital channels. The initiative also helped create a more scalable framework for enterprise-focused demand generation while improving alignment between marketing and sales efforts to support ongoing customer acquisition growth.

### Not Getting Enough Sales Meetings?

## Account-Based Marketing Assessment

Let’s talk and see how we can help your website drive a steady stream of new leads, customers and revenue.

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### NEED TO INCREASE REVENUE?

## Improve Your Marketing ROI

Let’s talk and see how we can help you scale a steady stream of new leads, customers and revenue.

[![Get a Proposal](https://no-cache.hubspot.com/cta/default/2570076/20747013-e457-40a3-aeea-eada44f19445.png)](https://cta-redirect.hubspot.com/cta/redirect/2570076/20747013-e457-40a3-aeea-eada44f19445)

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### Locations

(512) 244-7027   
13341 W. US-290, Bldg 2  
Austin, TX 78737

(310) 975-7637   
1639 11th Street, Ste 111   
Santa Monica, CA 90404