Free Assessment
Free Assessment
10

Targeted Industries Penetrated 

374 %

Increase In Sales Outreach

30 +

Target Account Sales Leads

18 %

Targeted Lead To Meeting Ratio

CHALLENGE

PeopleGuru needed to improve engagement with HR, payroll, and workforce management decision-makers while increasing the efficiency of its B2B demand generation efforts. The company faced challenges generating consistent sales opportunities from high-value target accounts, improving lead quality, and aligning marketing initiatives more closely with revenue-focused sales objectives. PeopleGuru required a more strategic account-based marketing approach to better engage enterprise prospects and support scalable pipeline growth.

 

SOLUTION

310 Creative implemented an account-based marketing strategy focused on engaging targeted HR and workforce management buyers across strategic accounts. The engagement included account segmentation, persona-driven messaging, LinkedIn outreach campaigns, targeted email outreach, remarketing initiatives, and conversion-focused landing pages designed to increase engagement and improve lead conversion performance. ABM campaigns were tailored to support more personalized buyer journeys while improving alignment between marketing and sales activities throughout the pipeline.

RESULTS

The account-based marketing engagement helped PeopleGuru improve engagement with high-value target accounts and strengthen overall pipeline development. Targeted outreach and personalized campaign strategies contributed to stronger lead quality, increased account engagement, and improved sales opportunity generation. The initiative also helped create a more scalable framework for enterprise demand generation while improving marketing and sales alignment to support long-term revenue growth.

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