Free Assessment
Free Assessment
3.1 X

Increase In Organic Website Traffic

28 %

Increase In Leads From Organic Search

14 %

Decrease In Average Cost Per Lead

19 %

Lift in Opportunity Conversion Rate

CHALLENGE

TEN-8 Industrial needed to modernize its digital presence and improve its ability to attract and engage municipalities, waste management operators, public works departments, and heavy-duty fleet buyers within the refuse truck and industrial equipment industry. The existing website lacked the streamlined user experience, conversion-focused structure, and search visibility needed to effectively showcase refuse truck equipment, street sweepers, sewer cleaners, infrastructure maintenance vehicles, parts, and fleet service capabilities. TEN-8 Industrial also required a stronger inbound marketing and SEO strategy capable of increasing visibility for specialized industrial vehicle solutions while generating more qualified inbound opportunities from commercial and municipal buyers searching for heavy-duty fleet equipment and support services.

SOLUTION

310 Creative implemented a website redesign, inbound marketing, and SEO strategy tailored specifically to the refuse truck and industrial equipment industry. The engagement included the development of a modern, mobile-responsive website featuring improved navigation, streamlined equipment discovery experiences, conversion-focused messaging, and optimized user journeys designed to better engage municipalities, contractors, and fleet operators. The redesigned website organized TEN-8 Industrial’s service offerings around refuse trucks, sewer cleaners, street sweepers, infrastructure maintenance equipment, OEM parts, preventative maintenance, and fleet support services while improving accessibility to product and service information. Inbound marketing initiatives included industry-focused content development, service-specific landing pages, lead generation optimization, and educational content strategies designed to support long B2B buying cycles. 

RESULTS

The redesigned website and integrated inbound marketing and SEO strategy helped TEN-8 Industrial create a more scalable and conversion-focused digital platform aligned with the needs of municipalities, waste management companies, and industrial fleet operators. Improved site architecture, clearer service positioning, and enhanced equipment discovery experiences strengthened engagement with commercial and government buyers while simplifying access to product and support information. Inbound marketing initiatives improved lead generation opportunities through educational content and industry-focused engagement strategies, while SEO enhancements increased online discoverability for refuse trucks, industrial fleet equipment, and infrastructure maintenance vehicle searches. Together, the initiatives created a stronger digital foundation for customer acquisition, brand authority, and long-term growth within the refuse truck and industrial equipment industry.

NEED TO INCREASE REVENUE?

Improve Your Marketing ROI

Let’s talk and see how we can help you scale a steady stream of new leads, customers and revenue.

Get a Proposal