Free Assessment
Free Assessment
129 %

Increased Redesign Time on HubSpot

61 %

Increase In Organic Search Visibility 

37 %

Increase In Organic Website Traffic

7 %

Increase In Content Conversion Rates

CHALLENGE

Viticus Group needed to improve its digital presence and create a more effective online experience to support engagement with veterinary professionals, educators, and industry partners. The organization faced challenges with limited organic search visibility, an outdated website structure, and inconsistent inbound engagement performance. Viticus Group required a modern B2B website and a stronger inbound marketing and SEO strategy to better communicate its educational programs, events, and industry resources while increasing qualified engagement and registrations.

 

SOLUTION

310 Creative implemented a strategy focused on B2B web design, inbound marketing, and SEO optimization to improve user engagement, digital visibility, and conversion performance. The engagement included the redesign and development of a modern, mobile-responsive website featuring improved navigation, streamlined site architecture, enhanced content organization, and conversion-focused calls-to-action designed to better guide users toward educational programs and event registrations. Inbound marketing initiatives included content-driven engagement strategies, optimized lead capture experiences, and user journey enhancements designed to nurture prospective attendees and industry stakeholders. SEO improvements included technical optimization, keyword-focused content enhancements, metadata improvements, and search-friendly website architecture designed to improve organic visibility and attract more qualified traffic.

RESULTS

The engagement helped Viticus Group improve website usability, strengthen organic search visibility, and create a more professional and conversion-focused digital experience. The redesigned website enhanced engagement across desktop and mobile devices while improving content accessibility and navigation. SEO improvements increased visibility for relevant veterinary education and professional development searches, helping attract more qualified organic traffic to the site. Combined inbound marketing and website optimization initiatives contributed to stronger engagement performance, increased registration opportunities, and a more scalable digital foundation for long-term organizational growth.

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