Increase In Organic Website Traffic
Increase In Content Conversion Rates
Decrease In Cost Per Lead
Increase in Customer Acquisition Rate
Switches and Interscope Records partnered with 310 Creative during the 2009 marketing cycle to strengthen the band’s digital presence and improve fan engagement through a more modern online experience. 310 Creative was engaged to support the campaign through band web design and multi-channel digital marketing initiatives focused on music promotion, audience growth, and digital brand development.
Switches needed a stronger digital platform capable of supporting music promotion, fan interaction, and coordinated campaign execution across multiple online channels. The existing digital experience lacked the modern visual presentation, content structure, and audience engagement capabilities necessary to effectively promote the band and build momentum online. The campaign also required a more cohesive digital marketing strategy that could increase visibility, strengthen fan interaction, and support ongoing promotional efforts throughout the 2009 marketing cycle.
310 Creative developed a strategy focused on band web design and multi-channel digital marketing to improve audience engagement and strengthen online visibility. The engagement included the design and development of a visually engaging artist website featuring improved branding, multimedia integration, streamlined navigation, and fan-focused content experiences designed to support music promotion and audience interaction. Multi-channel digital marketing initiatives included content distribution, artist updates, campaign support, and coordinated audience engagement strategies across digital and social platforms. The strategy focused on creating a cohesive online brand experience while improving discoverability and fan participation throughout the campaign.
The engagement helped strengthen Switches’ digital presence and create a more immersive online experience for fans. The redesigned website improved usability, visual consistency, and multimedia engagement across desktop and mobile experiences. Multi-channel digital marketing initiatives increased audience interaction and supported ongoing music promotion efforts across online channels. Together, the initiatives contributed to stronger fan engagement, improved digital visibility, and a more scalable framework for long-term audience growth and music promotion during the 2009 campaign cycle.
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(512) 244-7027
13341 W. US-290, Bldg 2
Austin, TX 78737
(310) 975-7637
1639 11th Street, Ste 111
Santa Monica, CA 90404
