2.1 M

Reach From Creator Content

23 %

Increase In Creator Content Impressions

16 %

Increase In Content Engagement

11 %

Overall Reduction in Campaign CPM

CHALLENGE

Graze needed to increase brand awareness and consumer engagement within the competitive healthy snack subscription market. The company faced challenges differentiating its brand in a crowded consumer space while creating scalable digital campaigns capable of driving social engagement and customer acquisition. Graze required a content-driven marketing strategy that could authentically connect with health-conscious consumers while expanding reach through influencer partnerships and lifestyle-focused storytelling.

SOLUTION

310 Creative developed a content marketing and celebrity influencer marketing campaign centered around multi-channel content creation featuring Lo Bosworth. The engagement included the creation of lifestyle-focused digital content designed to highlight Graze snack products through authentic wellness and everyday lifestyle experiences. Multi-channel campaign execution included social media content, branded promotional assets, influencer-driven storytelling, and audience engagement initiatives distributed across digital and social platforms. The campaign strategy focused on increasing brand visibility, improving social engagement, and strengthening consumer trust through recognizable influencer-led content.

RESULTS

The multi-channel campaign helped Graze increase digital brand awareness, strengthen social engagement, and expand reach among health-conscious consumer audiences. The multi-channel content creation strategy featuring Lo Bosworth generated stronger audience interaction through authentic and lifestyle-driven storytelling. Celebrity influencer marketing initiatives contributed to broader campaign amplification, increased social visibility, and improved consumer engagement across digital channels. Together, the initiatives created a more scalable framework for brand awareness and customer acquisition within the competitive snack subscription market.

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