274 %

Increase in Organic Search Rankings

1.7 x

Increase In Organic Shopify Store Traffic

18 %

Reduction In Cart Abandonment Rate

11 %

Increase in Sales Conversion Rate

CHALLENGE

Next Level Apparel needed to improve engagement with high-value wholesale buyers, distributors, and apparel decision-makers while increasing digital visibility within the competitive fashion and wholesale apparel market. The company faced challenges generating qualified opportunities from target accounts, strengthening organic search performance, and creating content capable of supporting long B2B buying cycles and customer engagement. Next Level Apparel required a more strategic approach that combined account-based marketing with scalable content marketing and SEO initiatives to support ongoing growth.

SOLUTION

310 Creative implemented a strategy focused on account-based marketing, content marketing, and SEO optimization to improve lead generation, engagement, and digital visibility. The engagement included target account segmentation, persona-driven messaging, LinkedIn and digital advertising campaigns, and targeted outreach initiatives designed to engage apparel distributors, print shops, and wholesale buyers across strategic accounts. Content marketing initiatives included educational and product-focused content, SEO-driven articles, branded storytelling, and audience engagement assets designed to strengthen authority and support buyer engagement throughout the purchasing process. SEO enhancements included technical optimization, keyword-focused content improvements, metadata optimization, and search-friendly ecommerce architecture designed to improve organic visibility and attract more qualified traffic.

RESULTS

The engagement helped Next Level Apparel strengthen engagement with target accounts, improve organic search visibility, and create a more scalable content-driven marketing foundation. Account-based marketing initiatives increased visibility and engagement among wholesale apparel buyers and distributors while supporting stronger lead generation opportunities. Content marketing efforts improved audience interaction and strengthened brand authority within the apparel industry. SEO improvements increased visibility for relevant apparel and wholesale fashion searches, helping drive more qualified organic traffic to the website. Together, the initiatives contributed to stronger inbound engagement, improved pipeline development, and a more scalable framework for long-term customer acquisition and business growth.

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