Growth driven design, or GDD, is a type of website redesign that allows you to focus on the most impactful aspects of your site and continually improve based on website engagement metrics. Traditional web redesign can stunt the growth of your business by taking valuable time away from your marketing team and wasting money simultaneously.
Growth drive design works to:
GDD is a way for you to spend your time and money more wisely. Instead of basing your website redesign off of your own opinions and intuition, GDD starts by evaluating what your customers are searching for and what problems they are looking to solve.
This strategy involves analysis of the following:
The next phase of your GDD strategy is to go live with a launchpad version of your website. With this initial test run, you are able to analyze further the performance, look and feel of the site and continue to improve the targeted persona driven experience for optimal conversion rates. The launchpad works to track the behavior of visitors on your page to increase amount of traffic converting into leaf form submissions.
A website powered by growth-driven design allows you to adequately evaluate user insights, make adjustments that make sense for the user experience, and create data-driven content that brings the right audience to your website and converts them into qualified leads.
Growth-driven design improves the following:
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