Save Time & Costs Using Growth-Driven Design
Growth-Driven Design
We help our clients cut time and costs by leveraging an ongoing data-driven approach for creating predictable month-over-month growth.
Afraid of the time and money it will take to redesign your website?
GDD vs Traditional
Choose a smarter and more cost efficient way to redesign
Growth driven design, or GDD, is a type of website redesign that allows you to focus on the most impactful aspects of your site and continually improve based on website engagement metrics. Traditional web redesign can stunt the growth of your business by taking valuable time away from your marketing team and wasting money simultaneously.
Growth drive design works to:
- Minimizes risks of wasted time and money
- Allows for continuous growth and learning opportunities
- Evaluate user insights with marketing and sales
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Phase 1
Strategy
Pinpoint the areas in need of improvement
GDD is a way for you to spend your time and money more wisely. Instead of basing your website redesign off of your own opinions and intuition, GDD starts by evaluating what your customers are searching for and what problems they are looking to solve.
This strategy involves analysis of the following:
- Personas
- Journey mapping
- UI/UX study
- Creating a wishlist
Phase 2
Launch Pad
Launch, measure, and optimize
The next phase of your GDD strategy is to go live with a launchpad version of your website. With this initial test run, you are able to analyze further the performance, look and feel of the site and continue to improve the targeted persona driven experience for optimal conversion rates. The launchpad works to track the behavior of visitors on your page to increase amount of traffic converting into leaf form submissions.
- 80/20 Analysis
- Page Planning
- Page Migrations
- Quality assurance and testing
Phase 3
Continuous growth and improvement
Evaluate, improve, optimize... then rinse and repeat.
A website powered by growth-driven design allows you to adequately evaluate user insights, make adjustments that make sense for the user experience, and create data-driven content that brings the right audience to your website and converts them into qualified leads.
Growth-driven design improves the following:
- Site bounce rate performance
- Time visitors spent on site
- Page views per session
- Omnichannel user activity
- Call-to-action conversion rates
Talk to a Sales-Ready Website Specialist
Looking for a unique B2B website redesign experience?
Learn how refining your B2B website messaging, delivery of value proposition and broader website user experience and proactive and ongoing conversion optimization experiments can convert more website traffic into net new marketing qualified leads and become your best sales person.
Website not converting enough visitors into leads?
B2B Website ROI Assessment
We can help your companies website leverage growth-driven design to continually experiment and optimize your website content, layout, conversion tools to convert more traffic into leads.