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Account Based Marketing

Deliver personalized campaigns to decision makers

Account based marketing, or ABM, involves hyperfocusing your campaign to cater directly to an individual customer within an account, rather than the entire industry. We understand that this idea of personalizing your efforts is essential to B2B marketing agencies. It works to address the personal needs and desires of the decision makers of a company.

ABM helps you to
  • Target multiple buyers and their specific needs within a company
  • Achieve more accurate attribution reports
  • Waste less time on campaigns that are irrelevant to the decision makers
  • Generate more qualified leads
  • Shorten the sales cycle
  • Strengthen relationship with existing customers
  • Promotes alignment between marketing and sales teams

ABM Strategy

Discover new ways to sell to the same customers

We specialize in creating thorough ABM strategies that allow you to connect with a customer in a more efficient way and provide a solution to their specific challenges.

The steps to get you started:
  • Identify the key players
  • Get to know the individuals and their needs
  • Create customized content
  • Choose the right channel
  • Run your campaign
  • Measure your results
Why You Should Care

Benefits of Account Based Marketing

Save time and money

Account based marketing is beneficial to your brand for multiple reasons. We help our clients put these strategies into action and accelerate their growth from the results.
  • Personalized content is effective content
  • Evaluate your attribution
  • Save time
  • Shorter sales cycles
  • Strengthen relationships with existing clients
  • Promote alignment between marketing and sales teams
How does ABM coexist with your current campaigns?

ABM and Inbound Marketing

Combine strategies to maximize results

Inbound marketing and account based marketing are different, but complement each other. We help you incorporate inbound strategies into your account based marketing plans to convert more leads and build better relationships with your customers.

  • Direct mail
  • Nurture campaign
  • Video content
  • Social media
  • Sales enablement
  • Case studies
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