ABM Strategy

Account based marketing involves hyper focusing your campaign to cater directly to a target account list. It works to address the personal needs and desires of the decision makers of a company and helps you target your ideal prospects effectively.

We help HubSpot customers get the most out of the HubSpot ABM tools to:

• Define your Ideal Customer Profile and target buyer personas 
• Attract the attention of the key stakeholders with personalized ads and nurturing flows
• Strategize and tailor your outreach to convert accounts into customers
• Create custom web content 
• Implement sales enablement content
• High value offerings including small events and gifting  
• Measure and track your engagement

Inbound marketing and account based marketing are different, but complement each other. We help you incorporate inbound strategies into your account based marketing plans to convert more leads and build better relationships with your customers. 

• Identify accounts from inbound-driven qualified leads
• Adjust existing content to target accounts 
• Align marketing and sales goals, content and channels 
• Leverage existing inbound marketing channels
• Personalize sales enablement assets 
• Build long-lasting relationships with buyers over time