Struggling to attract enough good-fit leads?
B2B buyers seeking your services need what you offer, but hate to be sold. They want to feel valued in real time. Unlike inbound marketing methods, Outbound sales development strategy has transformed over the last few years from cold calls to omnichannel approach. These outbound marketing strategies enable lead-generation process to spark interest and developing a sale, to the early stages in the buyer's journey centered around adding value to B2b prospect conversations to fuel more qualified sales conversations.
Outbound lead generation Strategies That Start More Sales Conversations
Sales-Ready Messaging Across Your B2B Buyer's Journey
Outreach to Companies Searching Google For Your Services
Outreach to Companies and Persons Viewing Your Website
Ideal Profile Aligned Paid Search & Paid Social Traffic
Thought leadership Content & Downloadable Lead Magnets
Old-fashioned tactics pushing customers away?
Nurturing the lead is the next step of building trust and a solid bond between your brand and the customer. This part of the B2B lead nurturing process should be ongoing throughout the buyer’s journey, as you want this tiny bud of a lead to grow into a beautiful flower that attracts other bees and brings all that honey back to your business. In order to build the buzz, you must create compelling multi-channel sales enablement content across the B2B buyer's journey.
Messaging Across Entire Stakeholder Map
Multi-Channel Outreach & Awareness Campaigns
Leverage Buyer Intent Data & Website Visitor ID
Follow-ups For Sales Reps Via Phone, Email & LinkedIn
Need a more effective way to track leads?
Once your B2B sales funnel has begun generating more leads from the target audience of the target market through targeted outbound sales activities, it’s crucial to measure the priority levels of those qualified sales leads. Lead scoring is a useful function within your sales funnel that shows your team where your prospective customers are in their sales cycle and allows them to rank their “value.” With this approach in mind, your revenue teams can work smarter and increase using communication methods like cold calling and cold email marketing and social media to boost conversion rates.
Identify leads that are ready for decision making.
Know which decision makers leads need more nurturing
Save valuable time of your sales and marketing team
Know when to handoff leads from marketing to sales process
Lacking alignment between marketing and sales team?
Reporting visibility into velocity from a marketing qualified lead, to sales qualified lead and a good-fit sales accepted lead is vital to measure outbound campaigns effectiveness. We can ensure both your sales and marketing revenue teams are equipped with the cost effective skills they need to engage opportunities across the buyer's journey through:
Niche Targeted Demographic
Website Visitors ID
Buyer Intent Search Data
Book 30-minutes to watch how our own outbound lead generation program drives more good-fit sales opportunities.