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6 Sales Enablement Benefits To Grow Revenue

b2b inbound marketing agency
4 Minute Read

Leveraging inbound selling and sales enablement to boost your sales and profits.

Intelligent sales enablement is a reliable solution that gives more power to your digital content and makes it dynamic, interesting and appealing to your audience.


People working in sales have to deal with the fact that the products or services they sell change over time and become more complex. They must also keep up with the fast pace of consumer behavior; otherwise, they may miss the boat. Therefore, it becomes imperative to pay special attention to conversations between potential buyers and sellers...and, most important, automate these time-consuming efforts with scalable marketing software like HubSpot.

That's why most salespeople spend a lot of time preparing the selling points they need to get customers to buy the products. The concept of sales enablement has solved much of this problem. It's a good management tool that's helped sellers with their sales technique and pitch by providing customer information in advance.

What Is Sales Enablement?

Sales enablement is an innovative technology that takes your business and marketing to a new level. It's the next-generation tool in the sales and marketing industry. It's a complete solution with a host of built-in features that ensure a definitive customer transformation. It has great features like full content optimization, cloud integration, unlimited presentations, and contacts, making it very versatile and highly flexible to users.

Every organization needs to introduce something innovative in its marketing strategy in order to effectively attract the public's attention. This is possible with sales enablement software. Those who have used it have found great results, because it gives them the benefits they haven't yet seen in their marketing campaign.

This is a crucial part of their mobile marketing strategy and one that'll bring revenue growth with implementation. One of the many versatile features of this platform is that it can be easily integrated into your existing CRM and supports offline applications, giving many people the ability to market products or services.

It allows the sales team to perform activities such as downloading product data, using visual aids and competitive data, which increases the impact of the marketing campaign. It has features that allow access to content outside of the sales interaction process.

The nature of technical sales enablement solutions is impressive, and you can be sure that you'll get the results you want when you use them in your sales activities. This platform is robust, scalable, and flexible, because it supports all devices, can be used with different operating systems, and can be used with different types of networks, making it a very interesting type of software.

If you're looking for something different for your company's marketing strategy, you'll find that this app provides the kind of performance that's right for you. You'll be able to reach your sales goals effectively.

6 Things to Know About Sales Enablement

1. Commitment

First, your company must commit to supporting sales enablement, which requires daily efforts to implement sales enablement in order to increase the number of sales being closed each month. This involves constantly reviewing and refining your sales and marketing strategies in order to incorporate more effective sales enablement techniques and tools to transform your sales funnel.

Effective sales enablement also requires a commitment to invest at the highest level. Once this type of commitment is made, it helps your business evolve and grow.


2. Sales Strategy

Part of sales enablement is a sales strategy that includes how to better reach your potential customers and provide the best customer service. The first step is to partner with top inbound marketing agencies in order to ensure you have many certified HubSpot experts all contributing to maximize profitability from your company's HubSpot software.

Next, you need a comprehensive inbound marketing roadmap, and you need to leverage HubSpot's SMART goals. When partnering with inbound marketing agencies, your company's stakeholders will be able to define attribution modeling, buyer personas, journey mapping, modeling, lead scoring, and nurturing.

Once your company has determined who your ideal customers are, your sales team will not spend any time with low-quality prospects who don't fall into your buyer personas. This will give your sales team optimal time to focus on MQL vs SQL lead quality who want to and can buy from you. In this way, you can transform your sales process into a more direct and practical approach that can increase your sales.


3. Adopting Marketing Technology

New technologies can be an important asset, and businesses should always be open to this. For example, customer relationship management software can help your business manage interactions throughout the customer life cycle, while automation tools can help you optimize sales and sales emails.

Another thing to think about when it comes to marketing technology: Millennials. They make up a large and growing part of the workforce and customer base. They like technology and understand it. They want to use it as frequently as possible and in as many ways as possible. This is the case for marketing as well.


4. Competitive Analysis

Competitive analysis can be overwhelming, especially when you see how many marketing activities your competitors are executing in order to increase revenues. However, by using the right research and analytics to monitor your sales process and sales funnel, you can see where you're losing customers in your purchasing process.

Once you work with a top inbound marketing agency, it'll become clear where the fixable problems are in your sales funnel. When you can find where these problems are in your sales funnel, you can work to fix them and allow for a smoother purchase cycle that allows customers to navigate easily.


5. Compelling Content Marketing

The organization of the content is essential. Whether it's a case study, a white paper, an infographic, or a blog post, sales reps need quick and easy access to the right content to move the process forward. Something as simple as Google Drive can do it.

How do you know which content to use? Allow the circumstances of the person to determine the type of content you're using. Depending on the stage of your potential customer in the sales cycle and his or her concerns, it's recommended to choose content that addresses the fears that demonstrate the value and ability to solve a problem and how the return on investment can be achieved. It's also important to identify the different acquiring personalities and to adapt the content accordingly.

6. Adoption of Sales Enablement

No company can achieve optimal success without commercial training. By investing in the ongoing training of your salesforce, you give your employees the tools and information they need for smarter sales. When you invest in e-learning, it's easy to offer continuing sales training. Through online learning, your employees will be able to access their training at the times that are best for them and when they have difficulties and need answers.


As you can see, there are many things to enabling an in-house sales team to predict day-to-day sales. As we all know, most salespersons can have big egos needed to adapt to selling styles and techniques. This will come into play when having your sales team adopt selling technologies greatly needed in 2018 in order to improve the number of website visitors that get converted into paying customers.

Start by reaching out to top local inbound marketing agencies to discuss your sales and marketing goals to explore possible roadmaps to reach your sales goals and look toward exceeding your growth rate this year and next year. Then give your employees tools that make them smarter, more efficient, and more effective. Finally, give them the content they need to answer the buyer's questions and reinforce your message.


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Chris Leach

Digital marketing professional with 17-years of tested experience balanced in strategic planning and scaling ROI for lead generation, customer acquisition and client engagement programs. Since starting 310 Creative in 2003, I have had grown it into a Platinum Tier HubSpot® Partner ranked in the top 3% of all HubSpot® partners worldwide and serving as an extension of marketing teams of large brands such as Live Nation and Universal Music Group to help scale marketing and lead generation partnership campaigns for Verizon, Best Buy, AT&T and EMI.

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