The Best Call to Action Examples to Improve Your Conversion Rate

best call to action examples

Are you seeking to enhance your marketing campaign’s effectiveness and drive conversions? Look no further! The impact of a compelling call-to-action can’t be underestimated.

In this blog post, we’ll delve into the importance of CTAs, share free guide, tips and techniques for crafting persuasive CTAs, and offer call to action examples of top-performing CTAs across various platforms. Get ready to overhaul your marketing strategy and skyrocket your conversion rates!

Key Takeaways

  • Harness the power of Call-to-Action example in every page or post to turn casual visitors into good-fit prospects for your pipeline

  • Utilize creative techniques like action words, emotions and audience targeting for persuasive CTAs that drive conversions.

  • Test & optimize your campaigns with innovative visuals & interactive elements for maximum impact!


Understanding the Power of Call-to-Action (CTA)


Any marketing campaign heavily relies on call-to-action, such as those from Point Blank SEO, which directs users towards actions like making a purchase, signing up for a newsletter, or downloading a resource. The key to a successful CTA lies in its ability to resonate with your target market and motivate them to take action.

When strategically placed, designed with a colorful yet simple style, and offering a risk-free product or service (such as a free account), CTAs can significantly increase sales and your marketing campaign’s ability to drive conversions and engagement. Incorporating effective marketing materials, like simple CTA, is crucial for success.

Powerful CTAs are paramount in the digital world, particularly in landing pages, email campaigns, and social media advertisements. A well-crafted CTA can make all the difference in your campaign’s success, turning prospective customers into loyal customers.

So, how does a sales person create captivating CTAs that drive results? Let’s dive into link building tips and techniques for crafting compelling CTAs, including a CTA appears as a seamless part of the user experience.

Crafting a Compelling CTA: Tips and Techniques

Generating a compelling CTA involves choosing impactful action words, evoking emotions, and aligning your message with the needs of your targeted audience. Crafting a persuasive CTA is crucial for websites, marketing campaigns, and email marketing strategies, serving as the bridge between the user and the desired action.

Top CTA Examples for Websites

A top-performing web page CTA effectively guides users towards desired actions, maximizing conversion rates.

Let’s explore some amazing examples of top-performing website CTAs:

  1. Nerd Fitness’ newsletter signup banner

  2. MakeMyPersona’s pop-up with multiple calls-to-action

  3. VRBO’s “Discover your escape” CTA

  4. Evernote’s CTA: Sign Up

  5. Hulu has replaced the generic ‘Sign Up’ clickable button with one that reads ‘Get the Disney Bundle’. This new CTA button encourages people to subscribe.

  6.’s “Quick and secure booking” paired with “Book your hotel in Chicago now”

  7. Overstock’s “Last chance summer savings”

  8. Marie Forleo’s free audio training course

  9. Qualaroo’s “Start Free Trial”

  10. Slack’s two different CTAs for two different audiences

These examples highlight how persuasive CTA's can drive conversions and boost user engagement with an effective CTA button:

  1. EPIC’s “Let’s start a new project together”

  2. Shopify’s single button that says “Yes”

  3. Square’s “Signup with Square”

  4. General Assembly’s email updates subscription

  5. TeuxDeux’s main website

  6. BMO Mastercard’s action-oriented, contrasting, and focused on the specific product at hand CTA

  7. Ancestry’s “Save Now” CTA

  8. Smart Passive Income blog’s CTA that asks users to click to subscribe

  9. Netflix’s “Get Started”

  10. Spotify

These examples highlight how persuasive CTAs can encourage users, drive conversions, and boost user engagement.

High-Converting Email CTAs

Email CTAs that convert well, stimulate subscribers to take action and elevate engagement. Check out these inspiring examples of effective email CTAs from companies like:

  • Vimeo

  • Tarzan Kay

  • Black Illustrations

  • ClickUp

  • Headspace

  • Chipotle

These CTAs effectively stimulate and allure potential customers by deploying various CTAs, such as secondary CTA buttons, hyperlinked CTAs, and integrating the brand name in the CTA to foster trust.

Given their capability to achieve a conversion rate of up to 15%, email CTAs play a vital role in generating results.

Social Media CTA Success Stories


CTAs on social media have the potential to guide users effectively and escalate brand visibility. One shining example of a successful call-to-action example on Instagram is Headspace’s display ad with the CTA “Snuggle up to Headspace.” The use of sensory words like “snuggle” evokes emotions and personalizes the brand, creating a more impactful call-to-action.

With 22.3% of people using ad blockers due to “too many ads,” compelling ad copy on social media ads can make a significant difference when you write ads for overcoming this challenge and increasing sales and engagement.


E-commerce Call-to-Action Strategies

Call-to-action strategies in e-commerce have the potential to drive sales and heighten customer engagement. Some of the most effective strategies to encourage customers include:

  • Crafting persuasive CTAs

  • Optimizing for higher conversion rates

  • Leveraging social proof and authority

  • Utilizing strong verbs and arousing curiosity and emotions

  • Highlighting benefits and offering solutions

  • Being creative and unique with CTAs

One effective type of CTA for e-commerce is a compelling CTA, like a second CTA, presenting visitors with a discount or something of value to motivate them to make a purchase. Ecommerce World, the world's largest e-commerce event, provides a variety of cutting-edge e-commerce solutions to explore.


SaaS Call-to-Action Examples

call to action examples

SaaS call-to-action examples showcase effective techniques for driving sign-ups and conversions. Some great examples include:

  • “Get a demo”

  • “Start Building For Free”

  • “Download Setapp”

  • “Continue”

  • “Come Join Us”

  • “Request a Free Proposal”

These examples have been used by top SaaS companies and have been successful in converting users.

Creating effective SaaS call-to-action examples involves using action-oriented language, ensuring the CTA is visible and easy to locate, and testing various CTAs to find the most effective one.


Creating Sense of Urgency with Time-Sensitive CTA Buttons

Time-sensitive CTAs attract customers and prompts them to take immediate action, enhancing the company's ability to boost sales and effectively reach its targeted market.

Illustrative instances of these time-sensitive CTAs involve countdown timers, limited-time offers, and flash sales. Motivating individuals and attracting customers to seize your offer and special deal now is crucial, employing action phrases such as "limited time offer" or "get today's deals."

Even after the timer expires, users can still capitalize on the pop-up CTA, as it persists on the web pages.


Innovative and Unique CTA Button That Stand Out

Innovative and unique CTA offerings differentiate from the competition and seize users’ attention. One example of a creative CTA offering that can surprise visitors is “Discover a Cocktail Tailored to Your Taste”. Using unique CTA offerings can help capture users’ attention and boost direct sales, making them essential for your business success.

Crafting compelling CTAs can be achieved by utilizing imaginative language, eye-catching visuals, and interactive elements to encourage visitors to take action.


Target Audience Testing and Optimizing Your CTAs


To ensure maximum effectiveness and improved conversion rates, CTAs should be tested and optimized. Test elements such as:

  • Copy

  • Button size

  • Placement

  • Colors

Determine which combination works best. For example, AdEspresso tested different types of CTA buttons on Facebook ads and found that the top performer (Download) gained 49 conversions for $5.10 each, while the worst-performing CTA (no button at all) still achieved 20 conversions at $12.50.

Testing and optimizing your CTAs enables you to make informed decisions, thus boosting your campaign’s performance.


CTA Summary

In conclusion, optimizing the customer journey is crucial for driving conversions and engagement in your marketing-oriented campaigns.

By understanding the power of strategic optimization, employing tips and techniques, and utilizing examples from various platforms, you can create a seamless journey of customer that resonates with your website visitors and maximizes your campaign’s performance.

Now is the time to revamp your marketing strategy, implement powerful optimizations, and watch your conversion rates soar!


Frequently Asked CTA Questions

How do you write a call to action copy?

To write a Good CTA, start with an action verb, include words that evoke emotion or enthusiasm, provide a reason for the reader to take action, create ctas with a sense of urgency, and match it to the device type.

What is marketing call to action example?

A call to action button or CTA copy is a marketing term that refers to precisely what action marketers want consumers to take, such as "Buy Now" or "Read More". Writing your own CTAs in the first person and using clear, understandable language helps grab attention and prompt readers to respond.

What is a call to action sentence?

A great call to action word is an instruction to your audience, motivating them to take the action. It should be written in a way that appeals to readers and encourages them to respond immediately.

What is an example of call to actions?

Take action now and buy, add to cart, order, subscribe, Free trial, download, get started, sign up, try, learn more or swipe up! Write in the first person to grab readers and big fans' attention and make them respond.

What is the purpose of a CTA?

When a powerful call-to-action appears, it encourages direct visitors to take an action on the landing pages, encouraging people and increasing the chances of conversion.

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