Unlocking Revenue Growth of Fractional VP of Sales In 2024

fractional vp of sales

Unlocking the Benefits of Fractional VP of Sales


In the ever-evolving realm of business, the idea of an outsourced VP of Sales management role is fast gaining ground. As companies seek innovative solutions to drive growth, the concept of fractional sales leadership has emerged as a potent strategy.

Amid the changing business landscape, businesses are gravitating towards solutions that offer flexibility, cost-effectiveness, and access to diverse expertise.

Buckle up as we delve deeper into this intriguing realm of outsourced VPs of Sales and fractional sales management, unraveling their potential to reshape the way businesses approach sales leadership.

Short Summary

  • A fractional VP of Sales provides industry hindsight to niche businesses looking to increase the lead quality and velocity in your companies customer acquisition system.

  • An effective evaluation process for potential SDR candidates is essential, along with clear communication and expectations between the client and fractional VP of Sales.

  • Case studies demonstrate how companies have achieved success when outsourcing their VP of Sales role by refining efficiency, adaptability, scalability & lead generation proficiency.

Understanding Success For a Fractional VP of Sales


The idea behind an outsourced VP of Sales or a fractional VP of Sales, as it is often referred to, is an intriguing business strategy that’s making waves in today’s fast-paced B2B business world.

Essentially, an part-timeVP of Sales is an experienced sales executive who is outsourced to provide fractional sales leadership to an organization. This practice, known as fractional sales management, offers small business owners an innovative solution to expanding their businesses, by providing access to seasoned fractional sales executives and veteran sales pipeline management experts.

To qualify as a fractional VP of Sales, candidates must demonstrate proficiency in their field, meet minimum experience requirements, and provide evidence of successful past performance and sales background. These tangible and intangible attributes showcase their sales talent.

Now, you might be wondering about many benefits and the financial implications of hiring a fractional executives as such an executive. Interestingly, the compensation for a top fractional executives as VP of Sales is on par with top performers' executive sales salaries in the U.S., making it an attractive option for businesses seeking to hire experienced sales leaders.

The Role of an Outsourced VP of Sales

Stepping into the shoes of an part time VP of Sales unveils a world of responsibilities. From providing sales coaching and training right sales team to developing and executing a sales plan, an fractional VP of Sales wears many hats. The role calls for seasoned professionals who don’t need to learn on the job. Startups, in particular, bank on the expertise of these experienced professionals to guide their sales strategy and process.

But, how does an fractional VP of Sales work? Well, the work arrangements can be diverse, ranging from in-person to virtual or even a hybrid of the two, depending on the small business' needs, of the sales organization, and the preferences of the small business' own business owner themselves.

A more experienced and professional sales manager or leader brings significant benefits to startups company. Not only can they provide guidance on the establishment of a company, sales strategy and process, but they also have the authority to hire and terminate members of the company and sales team as necessary.

Why Companies Choose to Outsource



Outsourcing sales leadership comes with a host of advantages. These include fee reduction, increased agility, and access to specialized knowledge, making it a more beneficial approach than employing a full full or part time sales management or vp-time full time sales manager or leader. The financial benefits are particularly noteworthy. Consider this: the expenses associated with hiring a full full time vp-time sales manager in the SaaS industry can exceed $100K annually.

Fractional sales management takes these advantages a notch higher, to meet agressive business needs. Additionally, it also offers hiring flexibility, allowing Founders to focus on their core tasks while providing a solution to immediate problems and driving in new revenue.

The scope of fractional sales management services can also encompass other fractional sales model roles such as SDR, AE, sales enablement, and even hiring a fractional sales team leader.

In a nutshell, outsourcing fractional sales manager leadership is a strategic move that offers a myriad of benefits for organizations.


Advantages of Outsourcing Sales Development


There are several motivations for part time sales management or hiring a fractional sales manager, part time sales management role, manager or full time sales manager in here. Some of the primary ones include:

  • Enhancing outbound lead generation

  • Optimizing sales efforts and driving revenue growth

  • Cost-effectiveness compared to hiring a full-time executive sales manager

  • Scalability and flexibility that a W-2 option does not provide

These advantages make outsourcing a professional full time sales leader or a professional sales manager, an attractive option for businesses. Outsourcing the responsibilities of a full full time sales leader or manager also brings to the table the hindsight advisory of a fractional SDR and fractional vp Manager or fractional BDR Manager in improving lead generation. Their responsibilities can range from:

  • Constructing prospect lists and establishing an outbound campaign

  • Arranging new meetings and formulating outbound sequences

  • Devising the overall sales lead generation strategy and deploying new sales tools

In essence, outsourcing sales development offers cost-efficiency, scalability, and access to a variety of sales expertise.

Cost-Effectiveness & Performance-based

Engaging a fractional sales manager offers fractional sales managers and fractional sales managers' sales consultants with several benefits.

  • It is more cost-effective than hiring a full-time individual who may not be able to fulfill all sales management duties regularly.

  • Companies can leverage fractional sales management to enhance sales team performance.

  • This can result in a positive return on investment through improved conversion rates of sales cycles.

So, while the investment of a fractional VP of Sales might seem high initially, it is more cost-effective in the long run. It offers businesses the advantage of employing an experienced executive at a fraction of the financial costs associated with a full-time hire. This makes it a win-win situation for companies looking to optimize their sales efforts without overstretching their budget.

Flexibility and Scalability

Flexibility and scalability are inherent qualities of outsourcing for a role like VP of Sales or fractional sales management, which both hav substantial revenue generation accountability. This refers to the ability to adjust the size of the sales team to accommodate evolving business requirements. Outsourcing a VP of Sales offers businesses the following benefits:

  • Cost reduction

  • Access to expertise and experience

  • Freeing up time for the sales team

  • Access to a global talent pool

Fractional sales management embodies this flexibility and scalability. It provides businesses with the ability to adapt to evolving business requirements, allowing them to stay agile in a dynamic market environment.

Lead Generation & Sales Development Expertise

An ideal-fit part-time VP of Sales brings in their lead generation expertise, adding significant value to the business. Outsourcing VP of Sales services for lead generation can bring about cost-effectiveness, access to specialized knowledge and resources, better talent, and improved lead generation efficiency. The fractional sales management can offer expertise in lead generation strategies, tactics, and best practices, and provide access to the latest tools and technologies to facilitate lead generation more effectively.

An fractional VP of Sales can help:

  • Facilitate the optimization of lead generation procedures

  • Accurately pinpoint and focus on the most suitable prospects

  • Refine lead generation campaigns

  • Furnish insights into the newest trends and technologies to facilitate more successful lead generation

Moreover, outsourcing a VP of Sales can enable in-house sales teams to to concentrate on other essential facets of the business, such as customer service, product development, and marketing, thus lowering overhead costs associated with recruiting and training new personnel.

Access to Diverse Sales Strategy & Expertise

Outsourcing sales leadership provides businesses with access to diverse sales expertise. Such a setup allows businesses to tap into a pool of professionals with varied sales expertise from different industries and markets, which can aid a company in optimizing its sales execution and achieving remarkable sales results together.

Fractional sales management offers a range of benefits, including:

  • Access to sales expertise and industry knowledge

  • Insights from experts who have experience and success in sales leadership

  • The ability to tap into a pool of knowledge and gain valuable insights

By outsourcing sales leadership to fractional sales managers, businesses can leverage these benefits and improve their sales performance.


How to Find and Hire an Fractional VP of Sales

Finding and hiring an part-time VP of Sales can be a challenging task. Here are the steps involved.

  1. Determine the criteria for selection. An fractional VP of Sales should have a minimum of 10 years’ experience in sales leadership roles.

  2. Investigate who is available and evaluate their qualifications and expertise.

  3. Consider using companies like Chief Outsiders, which specialize in vetting fractional VP of sales candidates, making the process easier for businesses.

It’s also essential to define the scope of the role and the qualifications required. For a sales organization playbook for instance, an fractional VP of Sales should demonstrate proficiency in their field, meet minimum experience requirements, and provide evidence of successful past performance.

The most effective method for collaborating with an fractional sales management involves:

  • Maintaining close contact

  • Regular check-ins

  • Providing feedback

  • Promptly addressing any issues that may arise.

Identifying Your Sales Process Needs

Before embarking on the search for an fractional VP of Sales, it’s imperative to identify your sales process needs. This involves analyzing the current sales process, pinpointing areas for improvement, and establishing exit criteria for each step of the sales process.

Evaluating the current sales process involves understanding the existing sales process, detecting any deficiencies or inefficiencies, and determining what modifications need to be implemented.

To identify areas for improvement before hiring, it’s crucial to examine potential opportunities to streamline the sales process, enhance efficiency, and bolster customer experience. Establishing exit criteria for each step early stage of the sales process requires defining clear goals and objectives for each step, as well as determining the metrics to measure success.

Finally, it’s crucial to take into consideration feedback from sales team members and customers, as it’s an invaluable source of information to pinpoint areas for development.

Evaluating Potential SDR Candidates

Evaluating potential SDR candidates is a crucial step in the hiring process. A formal process for evaluating potential SDR candidates involves initial screening, human resource screening, pre-interview assessment, and face-to-face interviews with the manager.

During the initial screening, it’s essential to ask pertinent questions, evaluate their qualifications, experience, and character traits, and verify their references.

During the human resource screening, it’s crucial to evaluate their long-term goals and interests to ascertain whether they are suitable for the the company culture. The pre-interview assessment should involve asking targeted questions, evaluating skills, experience, and personality traits, and verifying references.

Finally, during face-to-face interviews with the manager, it’s imperative to evaluate their long-term objectives and preferences to establish if they are a suitable match for the organization.

Establishing Clear Expectations

Establishing clear expectations and deliverables for the fractional VP of Sales is crucial to ensure a successful partnership. It’s essential to define what the expectations are to ensure clarity. Clarifying these expectations can help reduce confusion and ensure everyone is on the same page.

To ensure expectations are met, provide examples, obtain agreement, and secure commitment. Furthermore, expectations can be linked to organizational goals, making them more meaningful and relevant. It’s also important to communicate expectations clearly and regularly to avoid any misunderstandings.


Successful Collaboration with an Fractional VP of Sales

A successful collaboration with sales manager or an fractional VP of Sales centers around clear communication, setting expectations, and being patient. Engagement goals need to be established to ensure a successful collaboration. This involves delineating unambiguous objectives and expectations for the engagement.

Utilizing a sales CRM is critical for successful collaboration with a performance-based fractional sales management team. This entails configuring the CRM, instructing the fractional sales leadership team on its use, and making sure all data is tracked and updated regularly.

Moreover, maintaining close contact is paramount for successful collaboration with an fractional VP of Sales. This could be achieved through regular check-ins, providing feedback, and promptly addressing any issues solve problems that may arise.

Communication and Integration

Effective communication and integration are the backbones of a fruitful collaboration with an outsourced VP of Sales. Clear expectations need to be set right from the get-go. Regular check-ins are also essential to keep the communication flowing and ensure that everyone is on the same page.

Close communication channels are vital for a successful collaboration. Regular meetings and discussions can help in identifying and resolving any potential issues at the earliest, ensuring smooth execution of the sales strategy.

Performance Tracking and Feedback

Performance tracking and feedback are integral to the success of the collaboration with an fractional VP of Sales. Setting clear goals and expectations is the first step in this regard. Providing training and support is another crucial aspect of ensuring effective performance tracking and feedback.

Regular communication and check-ins should be conducted to monitor progress and provide timely feedback. Furthermore, feedback should be tailored to the individual, focusing on areas of improvement as well as successes.

Ongoing Sales Team Support and Accountability

Fractional sales team leaders providing ongoing support and holding the other fractional leaders and VP of Sales accountable for results and performance is crucial for a successful collaboration. Clear objectives and expectations need to be set forth to ensure effective ongoing support and accountability.

Regular feedback, check-ins, and meetings can be utilized to ensure open communication channels and facilitate progress monitoring. Feedback should be tailored to the individual, emphasizing areas of improvement as well as successes.

Regular check-ins and meetings are also essential to review progress, objectives, and expectations, in addition to any potential problems or obstacles that may come up.


Case Studies: Fractional VP of Sales in Action

Case studies of the fractional sales leader management in action provide a lucid insight into the potential benefits of outsourcing this fractional sales leader role. They illustrate how companies have experienced success when outsourcing a fractional sales manager to their VP of Sales role. Companies like Sales Focus, for instance, have provided:

  • Target market analysis

  • Client acquisition strategy

  • Process implementation

  • Organization development for the commercial sales force

These case studies paint a vivid picture of the potential of an fractional sales leader or advisory to drive business growth. They highlight how immediate impact leveraging an fractional sales leader or VP of Sales can bring about:

  • Cost-efficiency

  • Adaptability

  • Scalability

  • Lead generation proficiency

  • Access to varied sales expertise

B2B Enterprise SaaS Success Story

Let’s take a look at a B2B enterprise SaaS company that achieved success by leveraging sales services from an outsourced VP of fractional sales manager in Sales, to best sales leaders drive growth. The fractional sales management was able to pinpoint and target the appropriate customers, devise efficient sales tactics, and generate leads. This success story serves as a testament to the advantages of outsourcing fractional sales management.

The case study underscores the potential of leveraging an fractional sales management to drive growth for B2B enterprise SaaS companies. It highlights the advantages such as:

  • Cost-efficiency

  • Adaptability and scalability

  • Lead generation proficiency

  • Access to varied sales expertise

Mid-Market Agency Business Turnaround

Our next case study involves a mid-market agency that turned around its sales performance with the help of a sales plan and an part-time VP of Sales. The success of mid-market agency businesses lies in the business owner’s drive, commitment, and the skills required to deliver results for clients, manage a team of marketing professionals, and market the agency to acquire new business.

This particular agency used an fractional sales management to leverage these strengths and turn around its own sales funnel and performance. This case study serves as a powerful testament to the potential of an a fractional sales managers and head of sales to drive growth and success in the business world.


Takeaways For hiring Fractional Sales Leadership

From understanding the concept of an a fractional vp of sales sales management to delving into its advantages and exploring real-life case studies, we have traversed a fascinating journey that unravels the potential of a fractional vp of sales sales leadership. The benefits of outsourcing a VP of Sales are multiple, encompassing cost-effectiveness, flexibility, scalability, and access to diverse sales expertise.

The rise of the fractional sales management is a testament to the changing dynamics of sales culture in the business world. As businesses continue to explore innovative ways to better keep sales talent, and drive growth, the role many benefits of an fractional sales management is poised to become increasingly significant. The future of sales leadership indeed seems to be fractional, adaptable, and incredibly exciting.


Frequently Asked Questions

What is an fractional VP of sales?

Our fractional VP of Sales professionals help your sales team reach their goals by implementing new sales processes and systems. They’ll hold you accountable to ensure actions are aligned with plans.

With their expertise time sales management, they’ll help you identify areas of improvement and develop strategies to increase sales performance. They’ll also provide guidance on how to best use technology to streamline processes and maximize efficiency more sales front.

What does outsourced sales do?

Outsourcing sales allows businesses to simplify and speed up the process by entrusting their sales operations to a third-party vendor or individual.

This can be a great way to reduce costs and increase efficiency, as the vendor or individual is already familiar with the sales process and can provide valuable insights and advice.

By outsourcing sales, businesses can focus their financial resources on other aspects of their business.

What does a vice president of sales do?

As a Vice President of Sales, one is responsible for leading their own sales department or a sales department or team, and sales efforts to achieve set goals and KPIs (key performance indicators) through hiring, developing, and training their sales talent well. They also oversee and direct the sales teams or departments to meet or exceed sales revenue and contribute to the profitability of their respective company's goals.

This requires a deep understanding of the sales process, customer needs, and the competitive landscape. The VP of Sales must also have time sales management role be able to develop and implement effective sales strategies, manage budgets, and analyze data to make informed decisions. Additionally, they must be able to motivate themselves.

What is fractional head of sales?

A fractional VP of Sales is an experienced executive sales leader, who while full time manager works on a part-time basis to develop and a new sales strategy, implement a bespoke sales plan, provide sales training and sales coaching,, and optimize lead generation processes for small businesses.

They are responsible for driving sales growth, using sales services increasing customer satisfaction, and developing and executing on sales strategies used to increase revenue. They must have a deep understanding of the sales process and be able to identify and capitalize on opportunities to increase sales. They must also be able to develop and maintain relationships with other company executives more their sales teams, key stakeholders and customers.

Why should a company consider outsourcing their VP of Sales?

Outsourcing your companies rep-level sales development and also orchestrated fractional sales management services can greatly help companies reduce costs, remain agile and take advantage of specialized knowledge, making it an attractive option.

Friction in your sales funnel?

Revenue Performance Assessment

We help align your companies sales processes with the modern buyer’s journey. We can help your company create a predictable and repeatable stream of new leads, customers and revenue.

Help Refine Our B2B Sales Process